Why Did Go Compare Change To Go Compare. GO COMPARE Equity Release Best Deals Uncovered! You might see either GoCompare or Go.Compare on your policy wording or other documentation while we work to get our new name updated, but this won't impact you. Being the only comparison site accredited by BIBA, and with a multitude of choices on offer to users, Ragged Edge has positioned the brand as 'Champions.
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The rebrand focused on a genuine point of difference in that Go.Compare is the only comparison site accredited by BIBA, ensuring integrity and trustworthiness in every recommendation The rebranding journey led by London-based design agency Ragged Edge started in 2022 when the price comparison website announced a name change to Go.Compare, as a way to fuse its brand name with a new domain name
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This allows people to compare up to an extra 30 features of cover. It follows the acquisitions of MyVoucherCodes and switching service Energylinx, as well as the launch of its own switching service WeFlip Go.Compare is the market leader, with 97% awareness, but the brand felt its fame wasn't enough in a competitive field so the agency's task was to persuade people to actively choose them
Discover Wynne Evans Go Compare man, opera singer, and his net worth. This allows people to compare up to an extra 30 features of cover. This is where Go.Compare saw the biggest opportunity as they sought to become your brand of choice, going beyond the surface level advertising campaigns we're used to seeing on TV.
6 Types of Organizational Change, Explained Whatfix (2023). Go Compare was established in November 2006 and is based in Newport, Wales.The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com "We will seek shareholder approval for this name change at the annual general meeting in May." GoCompare.com Group plc, which is based at Imperial Park, Newport, recently hosted its first.